The Cambridge-BJP relation goes long back in time. According to sources, when the BJP’s high profile leader Rajiv Pratap Rudy contested the Lok Sabha election from Chhapra in 2004, he took the help of this very company. It is said that this company played a crucial role in the Chhapra election for Rudy. The company had conducted a comprehensive survey in Chhapra and statistically determined that which booth has the majority of which caste and class, what are their traditional views towards the party and out of these how many are floating voters. Based on this report, Rudy and BJP finalized their booth management strategies. On a different subject, though, Rajiv Pratap Rudy had to face defeat from Lalu in this election.