Baba Ramdev has emerged as a media mogul of sorts. Ever since he has decided on attacking the ruling side and the Congress, he has learnt how to use political language and mannerisms to his maximum advantage. Baba suspects that nourished by the Congress, the media was more aggressive towards him than was necessary. So he has decided that apart from his religious channels, he will launch two news channels in the days to come. If information got from sources is to be believed, apart from news channels, Baba will also start three national newspapers in English, Hindi and Urdu. The ruling side better get ready for an attack from all sides on Baba Ramdev.