Jio: Long live!

September 04 2016

Social media might be heatedly debating over the controversy of PM’s face being used for Jio mobile’s advertisement. But as a clever strategist, Mukesh Ambani deserves many praises. That is because when it comes to using people and cashing in on opportunities, there’s no one like him. In the past, too, Mukesh has been using the media in an extremely clever way to communicate his aggressive business strategies. It is said he has a stake in no less than 200 Indian channels. His Observer Research Foundation has been working towards obliging journalists and keeping them happy, for a long time. His Innovation Council is known for swaying intellectual thinking on a global level. It is said Mukesh has given seats to seven-eight Nobel Prize winners in this council. Mukesh devises a well thought-out strategy to make sure his products have a scientific reasoning and address the gaps in the market. Jio is a perfect example of this, and it has rung the warning bells for well-established telecom companies in India. Sources say sensing danger from Jio, India’s top telecom company Bharti has sold most of its shares to Singapore Telephones. Idea has been unable to revive itself from the jolt, while Vodafone is hurriedly trying to devise a strategy to address the challenge.

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