Changing Strategy of Saffron Camp in Gujarat

October 08 2017

BJP has been forced to change its electoral strategy in Gujarat. Now it is searching for star campaigners, for the first time after 2002 elections. Several union ministers have been asked to camp in Gujarat. Mahesh Sharma has been spending his week-ends in Gujarat. Sushma Swaraj and Yogu Adityanath have been asked to address meetings there. Some others are likely to be tried. From 2002 to 2014, Namo used to be the only campaigner for the BJP. Even Lal Krishna Advani, who represented Gandhinagar in Parliament, was kept away from the election campaign. But, this time Modi’s development plank will be tested hard in the elections. Social Media is already mocking the ‘development gone crazy’. Even Amit Shah’s Gujarat Gaurav Yatra has been unable to leave an impact. That is BJP is looking for fresh faces to hard sell the party’s 15-years reign in the state, often labelled ‘Hindutva Laboratory’.

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