A perception Management foreign company IPAN has taken Rahul Gandhi’s branding as its responsibility. No disclosure has been made on the payment the company will receive for Rahul’s image making. For starters, the company people have contacted senior columnists directly and requested them to write something positive about Rahul. The company’s campaign seems to be bearing fruit and Rahul seems to be getting a positive image regarding the Lokpal Bill being passed. Apart from this, efforts are on to define his role and proactive take on Jat reservation, Whistleblower Bill and regarding the Telengana matter. Rahul is being projected as the ‘Leader Against Corruption’ in the new campaign.