Advertising ‘Beneficiaries’

October 23 2018

The Modi government has issued orders to its minor ministries to draw up the full list of beneficiaries of the various schemes of the government. It is learnt that contracts have been given out to some private companies on this task. The plan is that once the database is ready, PM Modi will select a handpicked few of such beneficiaries and talk to them over video conferencing to bring their personal experiences in the public forecourt. The government has decided to use not only the news channels but the social media as well, to give it the widest publicity. The idea is to create the image that the PM is not just a titular messiah of the masses, but is working day and night for their uplift.

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