…और अंत में

June 04 2019

IF one compares with 2014, this time Congress had an edge over the BJP in the election campaigns. According to sources, the party had even spent much less than the saffron party, yet its campaigns were a hit. The party’s publicity committee gives its credit to strategist and treasurer Ahmed Patel. Veteran like Anand Sharma, Sam Pitroda, Jairam Ramesh, Rajiv Shukla, Nikhil Alva and Gujarat Congress social media head Rohan Gupta were on this committee. But all the crucial decisions for the campaigns were taken by Patel. Contrary to the tradition of Congress, before handing over the campaign to any agency, Patel had them give presentations. He even did heavy bargaining with their costs. When he found any campaign suitable, it was sent straight to Rahul and Priyanka. Only after Priyanka gave a go ahead, Patel would take it forward. It is some art to be learnt from Patel that how to shape up an effective, yet pocket-friendly, campaign.

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